Hear That? Africa’s Growing Like Crazy! And Salada’s Going For it

33% Increase in Q1 2013 Profits. Acquires Roberts

Julian Rodney, Salada’s general manager says Africa has a lot of potential, and surprisingly they have no presence there.

With a particular focus on West Africa, Rodney reckons that the similarity in taste profile to Jamaicans makes the market attractive.

Along with the company’s ability to offer competitive prices to the market, he figures that the fact that the Africa is growing economically is reason enough to go there.

Salada’s principal activity is the manufacture and sale of instant  coffee, roasted and ground coffee beans.

At its Bell Road headquarters, the company sorts, extracts, and  dehydrates the beans to powder, also offering decaffeinated coffee.

Increased Profitability

Meanwhile, the company has been stacking profits on profits. For the three  months to December 31, 2012, Salada’s profit after tax was 33 per cent more than  the corresponding period.

During the three months to December last year, Salada made $152.9  million in sales, 27 per cent more than the same period 2011.

“The more volumes you have going through a facility, the lower  your cost per unit,” the general manager figures.