Bolt Can’t Hide His Money. Even Businessweek Is Calculating His New Puma Contract!

Usain Bolt is a star like no other. No matter what he does the world still cannot get enough of him. Now Bolt has renewed his endorsement deal with Puma, his main sponsor from his youngest days; and of course speculation is rife as to what that ‘undisclosed’ amount is. Businessweek takes a guess.

Usain Bolt’s Gold Nissan GT-R by Shane

This week, Puma (PUM:GR) reupped its contract with Usain Bolt for an undisclosed sum, although the U.K.’s Daily Telegraph puts the terms of the new deal in the stratosphere, at least for a track-and-field athlete: $10 million a year through 2016, an “extra $10 million” if Bolt competes in the world championships in London in 2017, and an additional $4 million annual salary to serve as a “Puma ambassador” on retirement. The deal follows the sprinter’s announcement on Sept. 4 that he will retire after the 2016 games, though he has since intimated that he might not hang up the spikes quite so soon—perhaps an extra $10 million changed his mind.

Analysts in the article seem to agree that Puma is definitely getting their money’s worth, and with Bolt’s celebrity status as big a Lebron James and Peyton Manning, it’s no wonder, Puma isn’t dreaming of running away any time soon. They’ve signed bolt all the way up to retirement!