We have to lower the amount of imported raw material we use in our products. But cassava in beer? That may just be pushing it a little too far, dont? Well…
Red Stripe Jamaica and Jamaica Producers Group (JPG) are partnering on a project to explore the financial feasibility of local cassava as input for brewing beer.
The partnership seeks to leverage JPG’s agricultural expertise.
The company already farms cassava and other crops as raw material for its snack operation, but the feasibility study to be undertaken by the companies will determine whether cassava can be grown in the quantities and quality required for beer-making.
Red Stripe aims to replace 30 per cent of imported inputs with cheaper, locally grown cassava.