Fire Not Strong Enough To Burn Royal Caribbean International. Reports Q2 Profit

It has been said that failures and the work of the opposition maketh a man, or an organization in the case of Royal Caribbean International.

The world’s second-largest cruise company in the past few months had the unfortunate task of extinguishing fires aboard two of its ships, sending its name to the rumour mill and creating quite a negative buzz among its target market. However, the company still managed to report profits for the quarter ending June 30 exceeding that which it reported for the same quarter last year.

Such a feat may be credited to the company’s commitment to providing a service that is superb and matchless, and the introduction of programmes to sustain the bloodline of the organization.

 “Executives said strong onboard spending by U.S. customers helped revenues reach US$1.88 billion, a more than 3 percent increase from last year. And the cruise company, which has launched a “profitability improvement program,” was able to keep costs in check. Net yields, or revenue per capacity day, increased 2.8 percent on a constant currency basis.”

You can read the full story by the Miami herald at the link below.