Here’s A Way To Make It In the Airline Business… Find a Niche

Read this REDJet…

BEIJING — At a time when many airlines are filing for bankruptcy or consolidating routes, George Weinmann is jumping into the industry with a start-up.

Mr. Weinmann, the chief executive of Mega Maldives Airlines, is going after a growing niche, linking increasingly affluent China with the Maldives, a tiny island nation. The American entrepreneur says he has the right ingredients to make it a success: lucrative landing rights in an expanding market, an international network of contacts and crucial government approvals.

“Over the next 10 years, the Maldives can become the playground in the backyard of India and China, similar to the way the Caribbean is to the U.S.A. and Canada,” Mr. Weinmann said.

And please read the full story on NY Times Dealbook.

The company is in its second and expects to be profitable this year, 2012.