Popular Caribbean sports brand Puma is continuing to boost its international reputation. They have just signed a lucrative marketing deal with Arsenal, one of the top sporting clubs in the world.
CNN reports that ‘Arsenal came eighth in the annual money table of the world’s richest clubs published last week by business firm Deloitte.’
This new deal with Puma will end the club’s association with Nike. CNN continues
The tie-in with Puma ends a 20-year association with rival sportswear company Nike, with Arsenal believing that their new partner can not only give them bespoke attention but also help drive inroads to important “markets like Asia and the Americas.”
Arsenal hopes its relationship with Puma can finally put the Londoners on an equal financial footing with some of Europe’s biggest clubs.
Good going Puma. The next big thing would be Real Madrid. ‘…Arsenal’s revenue of $384 million was dwarfed by that of Real Madrid, who topped the table for a record ninth consecutive year given the Spanish giants’ income of $702 million.’