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Popular Caribbean sports brand Puma is continuing to boost its international reputation. They have just signed a lucrative marketing deal with Arsenal, one of the top sporting clubs in the world.
CNN reports that ‘Arsenal came eighth in the annual money table of the world’s richest clubs published last week by business firm Deloitte.’
This new deal with Puma will end the club’s association with Nike. Continue Reading
A few days ago I noticed that Tastee, a leading Jamaican patty company (ok they do sell more than patties, but I’m sure you can identify), released the 2nd edition of their online e-zine / magazine. After checking it out … Continue reading
I recently found it both interesting and innovative for the National, makers of hard dough sliced bread to up the ante once more with event advertisements on the packaging of the bread aka the bread bag. I think this is … Continue reading
Trying to leverage the advantages of the Caribbean Community (Caricom), the Caribbean single market & Economy, and their advantage of being in 21 territories, Guardian Holdings Ltd is conducting an extensive rebranding exercise which will see the reemergence of a new Guardian … Continue reading
What do you think about this? Quite creative wouldn’t you say? Or lame? One think for sure, it had us wondering about it for a little while. So the question is, is there a left-handed beer?
For 90 years, Shell has remained the most ubiquitous name on service stations across Jamaica, but that era is coming to an end. In less than 13 months, the brand which now graces 52 stations will disappear from Jamaica.
The Usain marketability factor caters to Children, Generation Xers (Older Women), Lifestyle With the hype of the London 2012 Olympics almost over, the world has witnessed incredible feats by one of the greatest sprinters of all time – Usain Bolt. … Continue reading
25 Schools Compete to Capture One Iconic Image
2012 is the year of the Olympics in London and needless to say, it is the year of Usain Bolt. What you may not realize however is that what is good for Usain is usually pretty great for his sponsors!
Setting up shop for the expected Bolt craze to come this summer, Puma has released another line of Bolt-branded sneakers. They have been receiving great reviews for their ease of wear, how “fresh” they look and oh yea, how “light” they are. Makes sense, they are called the Bolt Lite. Continue Reading
Sometimes a LOT of us act as if we’re perfect. Come on! Raise your hand if you have NEVER made a mistake! Hold them up, I’m counting. Hands down. The grand total is… ZERO. That’s the number of us who … Continue reading
Is Usain Bolt planning on pursuing an acting career after his magnificent era in track and field is over? Sounds plausible? Don’t see him as an actor? Who knows. We don’t know, but we do know two things; His possibilities … Continue reading
No need to postpone your wedding any longer – This is exactly what you need! The Martha Stewart – Sandals partnership partnership which began in January 2010, has been making dreams for happy couples over the past two years. This partnership … Continue reading
LIME Jamaica has promised an “in due time” response to Digicel’s massive, game-changing 8.99 one rate calling plan. The real newsworthy issue however is how did LIME manage to find itself in such a horrible position, seemingly unprepared?
Sound’s a bit unfair to LIME right? Did you see the streets of Kingston and St. Andrew last week Friday the 2nd of March when Digicel unleashed their campaign? It may be argued that with all the Digicel managed to put out on Friday, LIME should have heard before and prepared itself. Continue Reading
On Friday March 2, 2012 Columbus Communications Inc. Revealed Its New, Unified Logo for Retail Subsidiary, Flow. A part of the release reads
Columbus Communications Inc., the retail and wholesale telecommunications company in the Caribbean and Latin America, revealed today a new logo for its retail brand, Flow. The new logo will replace all existing Flow logos, currently deployed in its markets in Trinidad, Jamaica, Grenada and Curacao and will represent a unification of all operations under a single brand platform.
According to Brendan Paddick, ceo of Columbus Communications, in an address to all employees: “In six short years, we have not only managed to change the technology landscape of each country through our products and services, but we have also equipped people with the ability to transform their lives. This change is an acknowledgement that we are a larger, more relevant player now, and that we have a new chapter in our story to tell. Now is the time for consumers to know the true scope, scale and reach of our brand.”
The Digicel $8.99 Campaign to Any Network, Any Time and for Any Number is a BIG deal. It is also a BIG move for Digicel. We are impressed by the launch and the vibrancy seen so far. Nuff Ratings Digicel!! … Continue reading
Achieving ISO 9001 HACCP Certification is certainly a BIG thing – A BIG thing for Caribbean Broilers, or for any Caribbean company. We see it. We notice. We notice the extensive campaign being undertaken by the CB group to ensure that … Continue reading
It was just ONE day after we posted (quite negatively) about LIME giving a 3 year contract to Kirani James, the virtually unknown Grenadian 400-m World Champion, that LIME finally gave us an opportunity to eat a slice of humble … Continue reading