Sports

Cricket Gaining Traction – Limacol Caribbean Premier League Gets International Attention

On August 24, 2013,  the Jamaica Tallawahs walked away as the inaugural champions of the Limacol Caribbean Premier League T20 Cricket Tournament.

The competition which was heavily promoted and set to be packed with excitement and memorable experiences ahead of its July 30 kick-off date caught the attention of many, more notably that of Hollywood-actor Gerald Butler and founder of Virgin Group, Sir Richard Branson. Continue Reading

News Ticker, Sports, Sports, Entertainment, Culture

3 Simple Reasons The Caribbean Premier League (CPL) T20 Cricket Series Is A No Brainer!

Caribbean Premier League T20, The Future of Cricket?

The recent launch of the Caribbean Premier League (CPL) proves to be an extremely innovative way to not only ease in the modernisation of cricket with the T20 format, but also improves the sport’s marketability; who can complain about that? Continue Reading

Sports, Sports, Entertainment, Culture

Breaking News: Keshorn Walcott to Get Millions

The Trinidad Guardian is reporting that “Keshorn Walcott, Trinidad and Tobago’s first Olympic gold medallist in 36 years, has been promised a reward valued at several million dollars by Prime Minister Kamla Persad-Bissessar.” Continue Reading

Sports, Sports, Entertainment, Culture

UPDATED:Will Usain’s ‘Mobot’ Pose After Winning the 4×100 Meters Relay At The London 2012 Olympics Cost Him?

Usain Bolt does the Mo-Farah pose at the London 2012 Olympics

Trademarking a Pose, Can you? – Image and Branding

No it will not cost Usain Bolt for doing the famous ‘Mobot’ pose in the London 2012 Olympics in honour of the famous British runner, Mo Farah. Mo Farah has (with the help of others, see video below) developed and trademarked his own celebratory pose, the ‘Mobot’. However, Bolt has done nothing that will require any payments for its use. So Bolt is free to honour his friend and fellow athlete this way, similar to how others honour him by striking the famous “To Do World” pose. Continue Reading

Sports, Sports, Entertainment, Culture

Marketing An Olympic Champion – Usain’s Personality, Marketability and Brand

Usain Bolt bearing the Jamaican flag at the London 2012 Olympics

The Usain marketability factor caters to Children, Generation Xers (Older Women), Lifestyle
With the hype of the London 2012 Olympics almost over, the world has witnessed incredible feats by one of the greatest sprinters of all time – Usain Bolt. Bolt is an amazing showman who has not only raised the profile of track and field but he has made significant progress in captivating the attention of billions. Continue Reading

Marketing Sponsorship Endorsements, Sports

The Great Thing About Bolt Celebrating With the Italian Flag

Photo - Yahoo Sports | Usain Bolt of Jamaica celebrates with the Italian flag after winning the men's 100 metres event at the Golden Gala IAAF Diamond League at the Olympic stadium in Rome May 31, 2012. REUTERS/Alessandro Bianchi (ITALY - Tags: SPORT ATHLETICS)

How Bolt As A True Global Icon Benefits Jamaica

There are some people – one Lady actually wrote a letter to the Editor of the Gleaner – who think Usain Bolt messed up by celebrating with an Italian instead of a Jamaican flag at the end of his scorching Samsung Diamond League run in Rome last week.

The idea is that money has gone to the Legend’s head. That he has forsaken Jamaica by celebrating with foreign flags, warming up in colors of a foreign football team, and appearing at a news conference in a New York Yankees hat. Continue Reading

Sports, Sports, Entertainment, Culture

Usain Bolt’s Income Off the Track – More than US$12.5 Million (J$1.1 Billion)

Usain Bolt at Quad (Jamaican Night Club) in 2008

Just endorsed headphones with Ludacris. Launching own video game.

The New York Times is reporting, that Usain Bolt can officially cement his status as a legend in his career of Track & Field at this 2012 Olympics. But they have also released a very important, not-to-be-glossed-over  number – the amount he earns off the track. Continue Reading

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