Just endorsed headphones with Ludacris. Launching own video game.
The New York Times is reporting, that Usain Bolt can officially cement his status as a legend in his career of Track & Field at this 2012 Olympics. But they have also released a very important, not-to-be-glossed-over number – the amount he earns off the track.
Off the track, he remains one of the most-sought-after athletes for endorsements; his annual income is estimated to be more than $12.5 million. Bolt recently joined the rapper Ludacris in endorsing a new brand of fashionable headphones, and he is starting his own online video game.
“It’s his personality; he’s fun, he’s friendly, and he’s a marketer’s dream,” his longtime agent, Ricky Simms, said.
This is Usain’s time. The Times continues;
Should Bolt repeat his 100-meter victory from Beijing, he will become the second man to win consecutive Olympic titles in the event, after Carl Lewis (1984 and ’88). In the 200, Bolt has the opportunity to become the first in history to capture back-to-back gold medals.
“This Olympics can give me my legend status, so that’s my aim and what I hope to do,” he said. “I haven’t run in London for a long time. I think there will be great energy with the fans, and I feed off great energy.”
Four years ago in Beijing, Bolt attained his superstar status by blazing to three gold medals, all in dominating fashion.
All the best Bolt.
Along with the just endorsed headphones, his upcoming video game, his book, he also has endorsements / contracts from Puma, Gatorade, Visa, Hubolt (Swiss watch)… and the list goes on. Hopefully we can put together an extensive list of his endorsements one day.