I recently found it both interesting and innovative for the National, makers of hard dough sliced bread to up the ante once more with event advertisements on the packaging of the bread aka the bread bag. I think this is quite useful.
There are only a very few other products that are bought and sold as frequently as bread, so that’s a sure market for the advertisers. I first noticed the trend when they were doing promotions for the Crayons Count initiative, but I haven’t seen it since.
What do you think? I wonder if there are people out there who will get picky about ads on their food?