Marketing Sponsorship Endorsements

Marketing Sponsorship Endorsements

Arsenal Kicks Nike To The Curb. Signs Lucrative Deal With Puma

 

Popular Caribbean sports brand Puma is continuing to boost its international reputation. They have just signed a lucrative marketing deal with Arsenal, one of the top sporting clubs in the world.

CNN reports that ‘Arsenal came eighth in the annual money table of the world’s richest clubs published last week by business firm Deloitte.’

This new deal with Puma will end the club’s association with Nike. Continue Reading →

Business Strategy, Marketing Sponsorship Endorsements
November 14, 2013 Marketing Sponsorship Endorsements Leave a comment

E-zines, Online Magazines Or Whatever You Want To Call It. Trend, Or Will It Soon End?

A few days ago I noticed that Tastee, a leading Jamaican patty company (ok they do sell more than patties, but I’m sure you can identify), released the 2nd edition of their online e-zine / magazine. After checking it out … Continue reading →

Marketing Sponsorship Endorsements
August 29, 2013 Business Strategy, Marketing Sponsorship Endorsements Leave a comment

Sliced Bread Marketing Strategy. Ads On Food Packaging, Hot Or Not?

I recently found it both interesting and innovative for the National, makers of hard dough sliced bread to up the ante once more with event advertisements on the packaging of the bread aka the bread bag. I think this is … Continue reading →

Branded sliced hard dough bread with advertisments

Business Strategy, Marketing Sponsorship Endorsements
July 29, 2013 Business Strategy, Marketing Sponsorship Endorsements Leave a comment

Guardian Holdings One Of The Caribbean’s Largest Insurance Companies Rebrands

Trying to leverage the advantages of the Caribbean Community (Caricom), the Caribbean single market & Economy, and their advantage of being in 21 territories, Guardian Holdings Ltd is conducting an extensive rebranding exercise which will see the reemergence of a new Guardian … Continue reading →

The New Guardian Group Logo

Business Strategy, Marketing Sponsorship Endorsements
April 3, 2013 Business Strategy, Marketing Sponsorship Endorsements Leave a comment

Left Handed Beer, Creative Much? What Do You Think? @HeinekenJamaica

What do you think about this? Quite creative wouldn’t you say? Or lame? One think for sure, it had us wondering about it for a little while. So the question is, is there a left-handed beer?

Business Strategy, Marketing Sponsorship Endorsements

One the Caribbean’s Biggest Rebranding Efforts! Shell Gas Stations to Rebrand as Rubis

For 90 years, Shell has remained the most ubiquitous name on service stations across Jamaica, but that era is coming to an end. In less than 13 months, the brand which now graces 52 stations will disappear from Jamaica.

Business Strategy, Marketing Sponsorship Endorsements, Mergers and Acquisitions, News Ticker Tagged
August 11, 2012 Marketing Sponsorship Endorsements, Sports Leave a comment

Marketing An Olympic Champion – Usain’s Personality, Marketability and Brand

The Usain marketability factor caters to Children, Generation Xers (Older Women), Lifestyle With the hype of the London 2012 Olympics almost over, the world has witnessed incredible feats by one of the greatest sprinters of all time – Usain Bolt. … Continue reading →

Usain Bolt bearing the Jamaican flag at the London 2012 Olympics

Marketing Sponsorship Endorsements, Sports
April 24, 2012 Marketing Sponsorship Endorsements Leave a comment

SPECIAL: U.S. Embassy Launches School Competition to Capture Jamaica’s 50 Years In Just One Photograph

25 Schools Compete to Capture One Iconic Image

Photo by SaZeOd

Marketing Sponsorship Endorsements

Check Out the Spanking New Usain Bolt PUMA Sneakers

2012 is the year of the Olympics in London and needless to say, it is the year of Usain Bolt. What you may not realize however is that what is good for Usain is usually pretty great for his sponsors!

Setting up shop for the expected Bolt craze to come this summer, Puma has released another line of Bolt-branded sneakers. They have been receiving great reviews for their ease of wear, how “fresh” they look and oh yea, how “light” they are. Makes sense, they are called the Bolt Lite. Continue Reading →

Business Strategy, Marketing Sponsorship Endorsements, Products
April 5, 2012 Business Strategy, e-Update, Marketing Sponsorship Endorsements Leave a comment

LIME We FULLY Understand… The ‘Ah Yah So Nice’ Situation

Sometimes a LOT of us act as if we’re perfect. Come on! Raise your hand if you have NEVER made a mistake! Hold them up, I’m counting. Hands down. The grand total is… ZERO. That’s the number of us who … Continue reading →

LIME, Use this for REALLY Big Mistakes

LIME, Use this for REALLY Big Mistakes

Business Strategy, e-Update, Marketing Sponsorship Endorsements
March 25, 2012 Business Strategy, e-Update, Marketing Sponsorship Endorsements Leave a comment

Usain Bolt Stars in Visa Ad. To Pursue Movie Career Afterwards?

Is Usain Bolt planning on pursuing an acting career after his magnificent era in track and field is over? Sounds plausible? Don’t see him as an actor? Who knows. We don’t know, but we do know two things; His possibilities … Continue reading →

Business Strategy, e-Update, Marketing Sponsorship Endorsements
March 14, 2012 Business Strategy, e-Update, Marketing Sponsorship Endorsements Leave a comment

Wait No More! Martha Stewart-Sandals Partnership Official.

No need to postpone your wedding any longer – This is exactly what you need! The Martha Stewart – Sandals partnership partnership which began in January 2010, has been making dreams for happy couples over the past two years. This partnership … Continue reading →

Lets get lost at Sandals Baby!

Lets get lost at Sandals Baby!

Business Strategy, e-Update, Marketing Sponsorship Endorsements

Why Was Lime Caught Napping? Strategy or Unpreparedness?

LIME with a Shocking Move!

LIME Jamaica has promised an “in due time” response to Digicel’s massive, game-changing 8.99 one rate calling plan. The real newsworthy issue however is how did LIME manage to find itself in such a horrible position, seemingly unprepared?

Sound’s a bit unfair to LIME right? Did you see the streets of Kingston and St. Andrew last week Friday the 2nd of March when Digicel unleashed their campaign? It may be argued that with all the Digicel managed to put out on Friday, LIME should have heard before and prepared itself. Continue Reading →

Marketing Sponsorship Endorsements

Columbus Communications Inc. Reveals Its New, Unified Logo for Retail Subsidiary, Flow

New Logo - Columbus Communications Inc / Flow

New Logo - Columbus Communications Inc / Flow

On Friday March 2, 2012 Columbus Communications Inc. Revealed Its New, Unified Logo for Retail Subsidiary, Flow. A part of the release reads

Columbus Communications Inc., the retail and wholesale telecommunications company in the Caribbean and Latin America, revealed today a new logo for its retail brand, Flow. The new logo will replace all existing Flow logos, currently deployed in its markets in Trinidad, Jamaica, Grenada and Curacao and will represent a unification of all operations under a single brand platform.

According to Brendan Paddick, ceo of Columbus Communications, in an address to all employees: “In six short years, we have not only managed to change the technology landscape of each country through our products and services, but we have also equipped people with the ability to transform their lives. This change is an acknowledgement that we are a larger, more relevant player now, and that we have a new chapter in our story to tell. Now is the time for consumers to know the true scope, scale and reach of our brand.”

Business Strategy, Marketing Sponsorship Endorsements
March 2, 2012 Business Strategy, Marketing Sponsorship Endorsements 2 Comments

The Digicel (@Digicel_Jamaica) $8.99 Rate Campaign Shot…

The Digicel $8.99 Campaign to Any Network, Any Time and for Any Number is a BIG deal. It is also a BIG move for Digicel. We are impressed by the launch and the vibrancy seen so far. Nuff Ratings Digicel!! … Continue reading →

Digicel Jamaica 8.99 Rate Campaign

Digicel Jamaica 8.99 Rate Campaign

Business Strategy, Marketing Sponsorship Endorsements Tagged
March 1, 2012 Business Strategy, e-Update, Marketing Sponsorship Endorsements 2 Comments

Caribbean Broilers, We’re So Happy Your Food is Super Duper Safe. BUT…

Achieving ISO 9001 HACCP Certification is certainly a BIG thing – A BIG thing for Caribbean Broilers, or for any Caribbean company. We see it. We notice. We notice the extensive campaign being undertaken by the CB group to ensure that … Continue reading →

CB Group Ad Campaign-20120226-00132

Safe Food is Critical - CB Group Ad Campaign

Business Strategy, e-Update, Marketing Sponsorship Endorsements
February 20, 2012 Business Strategy, e-Update, Marketing Sponsorship Endorsements 1 Comment

Proof that LIME Reads MoneyMax101 -They Sign Yohan Blake!

It was just ONE day after we posted (quite negatively) about LIME giving a 3 year contract to Kirani James, the virtually unknown Grenadian 400-m World Champion, that LIME finally gave us an opportunity to eat a slice of humble … Continue reading →

Ohh Noo!! LIME actually got it right! Lol. Great Job Guys!

Business Strategy, e-Update, Marketing Sponsorship Endorsements